After 42 years trading as KAL, we have decided that now is the perfect moment to create a new brand identity for our business. Over the last 6 months, supported by leading brand agency, Bradley, we have embarked on a rigorous rebranding project, with the dual aims of creating a new company trading name that better represents the modern KAL Group and that also leverages the scale and strength of our parent company, Gowan Group.
The result will see us evolving our brand name from KAL Group to now be known as;
The inclusion of Gowan within our new name harnesses the strength of our parent, Gowan Group, and their commitment to elevating premium brands within the Irish marketplace. By aligning our name more closely with Gowan Group, we are creating a more cohesive and unified brand identity.
Driven by brand acquisition, the Gowan Group has itself also had an exciting evolution over the past three years. Gowan Group’s partnership with Stellantis; the multinational automotive manufacturing corporation, means Gowan Group now has the exclusive Irish distribution rights for the Alfa Romeo, Citroen, DS, Fiat, Honda, Jeep, Opel and Peugeot brands. This has resulted in the creation of the ‘Gowan Auto’ brand to represent this new collective.
The enhanced brand cohesion that Gowan Home brings will enable us to leverage the strength and reputation of Gowan Group. The association offers confidence across all our partnerships and the market as a whole.
Investing for the Future
Our new brand identity represents a commitment to continuously develop the overall experience we offer our retail and brand partners. In line with the introduction of Gowan Home, we will be making a significant investment in our Advisory Centre and Training facilities in Citywest, Dublin. With the full support and resources of our parent group, we are positioned to continue to invest, develop and innovate new solutions to meet the evolving needs of the Home market. This will also see us continue to significantly invest in our operational capacity.