To kick off January 2026 with fresh energy, new goals, and a focus on healthier everyday habits, we teamed up with Rob Lipsett for an inspiring healthy eating campaign: Fuelled with Rob. Designed to show how simple, goal-focused meals can fit into real life, the series brought together Rob’s fitness-focused approach with Ninja’s powerful kitchen innovation.

The campaign began with an intro video from Rob, setting the tone for a new year of better choices, simple ingredients, and real results. Across four episodes, Rob showed how healthy eating does not have to be complicated, restrictive, or time-consuming — especially when you have the right tools in the kitchen.

New Year, New Goals: Getting Shredded with the Ninja CREAMi

The first episode of Fuelled with Rob focused on the Ninja CREAMi, showing viewers how to turn protein into a high-protein ice cream that fits their goals. With the message “to help you get shredded,” Rob demonstrated how healthier choices can still feel satisfying, enjoyable, and easy to stick to.

This episode highlighted how the Ninja CREAMi can transform simple ingredients into a treat that supports a high-protein lifestyle, proving that reaching your goals does not mean giving up the foods you love. It was the perfect way to start the series — fun, practical, and packed with everyday inspiration.

When Takeaway’s Calling… Ninja Answers

Episode two took on one of the biggest challenges of healthy eating: the temptation of a takeaway. With the theme “When takeaway’s calling… Ninja answers,” Rob showed how to create a high-protein steak stir fry made easy with Ninja knives and the Ninja ZeroStick pan.

Quick, simple, and full of flavour, this episode focused on making healthier meals feel just as appealing as ordering in. With the right prep tools and cookware, Rob showed how Ninja helps bring convenience and control back into the kitchen, making it easier to stay on track without sacrificing taste.

Rob’s Go-To Protein Smoothie: Portable, Powerful, No Excuses

For episode three, Rob shared his go-to protein smoothie, made using the Ninja Blast Max. Portable, powerful, and built for busy routines, the Ninja Blast Max made it easy to show how healthy habits can fit into any schedule.

This episode carried a clear message: no excuses. Whether at home, on the go, or fitting nutrition around a packed day, Rob showed how simple it can be to fuel your body with a high-protein smoothie that supports your goals and keeps you moving.

High-Protein Fuel Made Easy: Pancakes Powered by Ninja

The fourth and final episode of Fuelled with Rob focused on high-protein pancakes, showing how Ninja makes healthy eating simple, powerful, and part of everyday life. Rob brought the series full circle with a recipe built around simple ingredients, real results, and a practical approach to everyday nutrition.

By turning a familiar favourite into high-protein fuel, this episode reinforced the heart of the campaign: healthy eating can be enjoyable, achievable, and easy to maintain with the right products in your routine.

Simple Ingredients. Real Results. Powered by Ninja.

Across the Fuelled with Rob series, Rob Lipsett showed how Ninja can help make healthy eating feel less like a challenge and more like a lifestyle. From high-protein ice cream and steak stir fry to smoothies and pancakes, each episode offered practical inspiration for anyone starting the new year with fresh goals.

With simple ingredients, powerful products, and recipes designed for real life, Fuelled with Rob brought healthy eating back to basics — making it easier, more enjoyable, and more achievable every day.

Where to buy Ninja products:

Available now at SharkClean.ie and selected leading Irish retailers including Brown Thomas Arnotts, DID Electrical, Euronics, Expert, Harvey Norman, Power City and Soundstore.