Meet the New NordMende: For Real Life in Ireland

A fresh new look, a little Irish charm and a national advertising campaign celebrating the moments that make everyday life in Ireland what it is.

NordMende has a new look, and we're delighted to share it!

On 2 November 2026, NordMende officially launched its refreshed brand identity and new advertising campaign, For Real Life in Ireland, across the Republic of Ireland and Northern Ireland.

With a warmer, more confident personality and a fresh approach to how the brand connects with customers, the new identity celebrates something NordMende has always understood: real life in Irish homes.

A New Look, Inspired by Real Irish Life

For decades, NordMende has been part of everyday life in Irish homes. From family dinners and endless loads of washing to unexpected visitors and the fridge that somehow emptied overnight, the brand has always been there for the moments that make a house a home.

The refreshed identity takes inspiration from these familiar experiences, bringing a little more humour, warmth and personality to NordMende.

At the heart of the new direction is The Irish Charmer, a personality that's warm, witty, relatable and quietly confident. It's about recognising the funny side of everyday situations, speaking naturally and never taking things too seriously.

That personality comes through in the campaign's playful headlines, lived-in homes and distinctive green Wink, creating a look and feel that's unmistakably NordMende.

While the brand's appearance and voice have evolved, its focus remains unchanged: reliable, straightforward appliances, practical features and good value, with products that work around people's lives.

Bringing the New NordMende Across Ireland

To celebrate the launch, NordMende is investing in a national outdoor advertising campaign, supported by activity across Facebook and Instagram.

The campaign is projected to deliver:

• 17.9 million outdoor advertising impacts over four weeks.
• 2.2 million Facebook and Instagram impressions per month.

The outdoor campaign includes roadside billboards, bus-shelter advertising and digital screens in shopping centres and other busy locations across the Republic of Ireland and Northern Ireland.

The advertising mix also features Adshels, Premier lightboxes, iVisions, mVisions, Digipanels and Digipoles.

The new campaign is already appearing at St Stephen's Green Shopping Centre in Dublin, where NordMende's laundry and cooking advertisements can be seen on digital screens.

Source: Talon CAFAS planning forecasts for outdoor activity. Impacts and impressions represent estimated opportunities to see advertising, rather than unique people reached. The Meta forecast is per month.

Four Familiar Moments, One New NordMende

The For Real Life in Ireland campaign brings together four everyday moments that will feel familiar to households across the country.

Each creative focuses on a different part of home life, with NordMende appliances naturally fitting into the picture.

From the never-ending laundry and dinner-time demands to a fridge that was full only yesterday and guests who promised they'd only stay for one, the campaign finds the humour in the little things.

The four creatives feature laundry, refrigeration, cooking and dishwashing, each reflecting the warmth and personality behind NordMende's new identity.

It's a simple idea: real homes, familiar moments and appliances that quietly get on with the job.

A Little Irish Charm on Social Media

The refreshed NordMende identity is also making its way onto Facebook and Instagram, bringing the same humour and personality into everyday social media content.

From familiar household situations to playful campaign messages, the new social creative carries the For Real Life in Ireland theme beyond outdoor advertising and into people's feeds.

The result is a consistent look and voice across the campaign, with the distinctive NordMende green Wink appearing alongside those recognisable moments of Irish life.

A Fresh Look In-Store

The new NordMende identity isn't limited to advertising and social media.

Refreshed point-of-sale stickers will also be introduced in stores, bringing the campaign's everyday humour to the shop floor.

The new designs include an integrated category sticker and a standalone warranty sticker for the wider NordMende range.

Alongside the updated branding, the stickers highlight NordMende's free third-year parts and labour warranty.

NordMende. For Real Life in Ireland.

The refreshed identity marks a new chapter for NordMende, but the values behind the brand remain the same.

With a national advertising campaign, a new social media presence and refreshed in-store materials, NordMende is bringing its personality to streets, screens and shop floors across Ireland.

It's a new way of telling a familiar story, one built around reliable appliances, practical features, good value and an understanding of how people really live.

Because life isn't always picture-perfect, and that's exactly what makes it real.

NordMende. For Real Life in Ireland.

Explore the new NordMende at NordMende.ie.