Hisense has announced its third FIFA World Cup sponsorship while unveiling its latest RGB-MiniLED display technology at IFA 2025 in Berlin. This strategic move highlights the brand’s commitment to combining world-class sports partnerships with cutting-edge innovation in home entertainment.

The Future of Big Screen Tech — Hisense’s Vision for What’s Coming

At IFA 2025, Hisense — the pioneer behind RGB-MiniLED — showcased its latest advancements following the CES debut of its massive 116-inch RGB-MiniLED TV. The upgraded technology now delivers even purer colours, deeper contrast, and brightness levels that surpass QD-OLED displays, reinforcing Hisense’s position at the forefront of next-generation television innovation. Echoing this forward-looking vision, FIFA’s Chief Business Officer, Romy Gai, announced that FIFA will once again partner with Hisense to bring fans around the globe the most advanced viewing experience ever for the upcoming World Cup.

Nine Awards, One Vision: Hisense Leads at IFA 2025

At IFA 2025, Hisense solidified its position as a global innovation leader by taking home an impressive nine honours at the IFA Innovation Awards. These accolades span multiple categories, including cutting-edge display technology and advancements in smart home integration. Each award reflects Hisense’s unified vision of delivering high-performance, user-focused solutions that push the boundaries of what’s possible in modern consumer electronics. From ultra-immersive screens to intelligent device ecosystems, Hisense’s award-winning portfolio highlights its commitment to shaping the future of tech — one innovation at a time.

Award-Winning Intelligence: Hisense’s Smart Features in the Spotlight

At IFA 2025, Hisense brought smart living to life with a range of innovative products designed to make everyday routines easier and more enjoyable. Celebrated for their intuitive AI-powered features, appliances like the U8 Series S Pro Air Conditioner and the 5i Heat Pump Washer-Dryer offer personalized comfort and effortless control, adapting seamlessly to users’ needs. These award-winning smart solutions reflect Hisense’s dedication to creating connected homes where technology enhances convenience, sustainability, and the overall quality of life.

Bringing the Stadium Home: Turning Living Rooms into Front-Row Seats

Catherine Fang, Vice President of Hisense Group, emphasized that every unforgettable moment begins with the right experience — and Hisense is committed to helping fans fully embrace those moments. She noted that the company is guided by four core principles: technology-driven innovation, user-focused design, smart services, and cultural values. These pillars fuel Hisense’s ongoing efforts to push the boundaries of display technology — from HDR and Laser TVs to the latest advancements in RGB-MiniLED — all aimed at delivering truly exceptional picture quality. By focusing on the user experience, Hisense ensures immersive and personalized viewing that makes every fan feel like part of the action.